Becoming a mother should be one of the happiest experiences of your life, but for some, that isn’t the case. Breastfeeding accessories brand Pippeta, supported by reality TV star and mum Ferne McCann and author and psychotherapist Anna Mathur, is launching the Mum Ribbon Movement to provide support to mothers who need it.
The bottom line is that being a mum to a newborn is hard. Some take to it like a duck to water, but for some, it takes a little time to get into that stride, which can be a cause for anxiety and depression, among other things.
Research from the Maternal Mental Health Alliance
shows that 1 in 5 mothers experience perinatal mental health issues, and more concerningly, 70% will downplay or hide the problems they are experiencing.
The aim of the Mum Ribbon Movement, the original version of which was started by Anna Mathur, is to inspire mums and their families to connect and create a community that can support each other during the tough times that all families with young babies experience. “I see first-hand that maternal mental health issues are on the rise, and loneliness plus a lack of support is a huge part of this”, said Mathur. “Breastfeeding can be both beautiful and challenging. Taking the pressure ‘off mum’, by giving you permission to accept help, armed with the knowledge that you are supported and not judged, will undoubtably demonstrate that the smallest, simplest act of kindness and understanding can change someone’s day for the better.”
This breastfeeding awareness week (1-7 August), breastfeeding advocate Ferne McCann, who has been working closely with Pippeta this year, described the movement as “a beautiful way to acknowledge our shared experiences and support one another.” The simple act of tying a ribbon on your buttonhole, bag, or pram shows others that you are willing and happy to chat, share stories, and give advice without judgment; “we are creating a community of strength and understanding,” said McCann. “ I am proud to be part of this movement and encourage all mums to join in.”
